Journal

What we learn while shipping real systems.

No listicles. Notes from production — what broke, what we measured and what we would do differently.

Articles

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What actually breaks when you put AI agents into productionAI

12 Jul 2026 · 8 min read

What actually breaks when you put AI agents into production

Demos are easy. Reliability, evaluation and cost control are what separate a prototype from a system your business depends on.

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Core Web Vitals in 2026: the numbers that actually move rankingsWeb

28 Jun 2026 · 6 min read

Core Web Vitals in 2026: the numbers that actually move rankings

INP replaced FID, LCP thresholds tightened in practice, and most Indian sites are still measuring the wrong thing.

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The WhatsApp commerce playbook for Indian brandsMarketing

14 Jun 2026 · 7 min read

The WhatsApp commerce playbook for Indian brands

Open rates above 90% are real. Here is how to earn them without getting your business number blocked.

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ERP: when to buy, when to build, and how to avoid a two-year mistakeBusiness

02 Jun 2026 · 9 min read

ERP: when to buy, when to build, and how to avoid a two-year mistake

Off-the-shelf ERP fits about 70% of most Indian SMEs. The remaining 30% is where the money is won or lost.

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We cut a client's AWS bill by 41% without touching a single featureCloud

19 May 2026 · 5 min read

We cut a client's AWS bill by 41% without touching a single feature

Right-sizing, storage tiering and one very expensive NAT gateway.

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Design systems that survive contact with a real product teamTechnology

05 May 2026 · 6 min read

Design systems that survive contact with a real product team

Most design systems die within a year. The ones that live share four properties.

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