The WhatsApp commerce playbook for Indian brands

WhatsApp is the highest-intent channel available to Indian businesses and the easiest one to destroy through impatience. Quality rating is the metric that governs your fate.

Start with transactional value: order confirmations, delivery updates and appointment reminders. These build the opt-in base and the sending reputation that make marketing templates viable later.

Segment aggressively. A broadcast to your entire list is the fastest route to a flagged number. Send to intent cohorts and cap frequency per contact per week.

Finally, close the loop. Every conversation should write back into your CRM so that sales, support and marketing are looking at the same customer timeline.