A product studio with an engineering company behind it.
BrandKul is the digital product venture of LBSSOFTECH Private Limited. Sixty specialists across design, engineering, AI and growth — operating from Nagpur, delivering to four continents.
Working with teams building on the world's best platforms
Build software that earns its place in a business
Most digital projects fail quietly — they launch, look acceptable and change nothing. We exist to build the other kind: systems that measurably move revenue, retention or cost.
Craft over volume
We take fewer projects and finish them properly.
Say the hard thing
If a feature will not work, you hear it in week one, not at launch.
Measure everything
Opinions start conversations. Data ends them.
Own the outcome
Our job ends when your metric moves, not when the invoice clears.
Seven years, one direction
- 2019
LBSSOFTECH founded
Three engineers in Nagpur building custom software for local manufacturers.
- 2021
First enterprise platform
Delivered a multi-location ERP that is still in daily production use.
- 2022
BrandKul launched
A dedicated digital product venture combining engineering, design and growth.
- 2023
Inning.live goes live
Our first in-house product scaled to a thousand tournaments in a single season.
- 2024
AI practice formed
A dedicated lab shipping agents, copilots and automation into client operations.
- 2025
ReachFlow AI
Crossed twelve million customer conversations processed per month.
- 2026
Ten countries
Sixty specialists delivering to clients across four continents.
The people accountable for your project
Lokesh Bansod
Founder & CEO
Fifteen years building enterprise software; sets the technical direction across both companies.
Shruti Deshmukh
Chief Design Officer
Leads brand and product design; previously design lead at two consumer platforms.
Ankit Raut
VP Engineering
Runs delivery across web, mobile and cloud with an obsessive focus on release quality.
Neha Kapoor
Head of Growth
Performance marketing and lifecycle strategy for clients across India and the GCC.
0+
Projects
0+
Clients
0+
Technologies
0+
Countries
What founders and CTOs say
“BrandKul rebuilt our platform in ten weeks. The old vendor quoted nine months. Our conversion rate went up 38% in the first quarter after launch.”
Rajat Handa
Director, Handa Group
Let's talk about what you're building next.
Let's discuss your idea and build something amazing together.
500+
Projects Delivered
100+
Happy Clients
24/7
Support Available